Richard Deitsch: CBS Expecting Record Viewers for Super Bowl
Richard Deitsch: CBS Expecting Record Viewers for Super Bowl
There was a moment during last week’s Super Bowl conference call that revealed the prevailing mood at CBS Sports these days. Asked by a reporter for the network’s coverage plans for Sunday’s broadcast, CBS News and Sports president Sean McManus responded like a man holding pocket aces in a Texas hold ‘em game. “This year we’re going to do nothing interesting or surprising,” McManus cracked. “It …
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